According to Byrdie , Noxzema was developed in the early 20th century as a sunburn remedy. It was later found to also help alleviate itchy skin and eczema, helping to ensure that it reached mainstream success. By the s, Noxzema Skin Cream was being sold as a cleanser and cold cream, and it became a part of the nighttime skincare routines of countless people. In the 21st century, Noxzema is still a budget beauty must-have that is widely used, although it's considered to be a bit old-fashioned these days.
Even if you don't use the product yourself, though, you are still likely to find a bottle of the drugstore cold cream on your mother's nightstand. While many people often think of contouring as a modern beauty trend, it actually has deep roots. Contouring has long been used in the theater , and, as a mainstream beauty style, it was popularized by CoverGirl in the s. CoverGirl actually used contouring as a marketing tactic. According to a CoverGirl ad via Cosmetics and Skin , people were encouraged to buy more than one shade of CoverGirl products in order to contour and, of course, increase CoverGirl's sales.
People were encouraged to "use lighter shades to accentuate or bring forward features that need emphasizing" and to "use darker shades for contrast or to diminish features that may appear too prominent. Some of CoverGirl's contouring recommendations included "blend[ing] a light shade of foundation over the jawline from ear to chin" to conceal a receding chin, and "apply[ing] darker base over the tip only" to make a long nose seem smaller.
CoverGirl was determined to be cost-efficient from the very beginning, according to Cosmetics and Skin. In its early years, it deliberately targeted girls and young women, keeping the price point low and selling the products in drugstores and grocery stores where young, savvy shoppers were the most likely to buy cosmetics. Although the schoolgirls who entered and won the contest were not exactly the glamorous models who would soon become the face of the company, they helped CoverGirl market the brand to adolescents and young adults.
Featuring high school students also helped CoverGirl cultivate a youthful, wholesome image for its brand. According to Cosmetics and Skin , CoverGirl helped give rise to the era of the supermodel by appointing celebrities as its spokespeople. While doing this is commonplace today, CoverGirl was the first brand to widely use models in its ad campaigns, thereby causing some of the models' careers to skyrocket, as it made them more popular than they had ever been before.
O'Neill became the face of the company in via E! While she's no longer with CoverGirl, O'Neill still seems to be active in the entertainment industry, although she hasn't had an acting credit since when she appeared in the film I'm Not Ashamed.
CoverGirl has boasted some pretty big names as its spokesmodels. CoverGirl doesn't just look for beautiful celebrities to represent their brand. They also expect their spokespeople to embody characteristics that the company values. We are thrilled they are lending their beautiful faces to CoverGirl. Even though CoverGirl originally only offered products in lighter shades, the cosmetics company would eventually become a champion of diversity. In , model Lana Ogilvie became not just the first woman of color to land a CoverGirl contract via Essence but, according to BET , she was also the first black woman to represent a "non-ethnic cosmetics company.
CoverGirl has also, of course, expanded their range of shades offered. The brand has many different types of foundations these days and their skin tone offerings differ from product to product. Per their website, CoverGirl's clean powder foundation has just six shades, but their full spectrum matte ambition foundation boasts Model Christie Brinkley was with CoverGirl for decades, and she's had the beauty industry's longest running cosmetics contract.
Brinkley was named the face of CoverGirl in , according to The American Beauty Industry Encyclopedia , and she continued to be one of CoverGirl's spokesmodels for 25 years, as noted by Byrdie. Her appointment caused a huge rise in CoverGirl's popularity. It's clear that her impact on CoverGirl was massive, as it continues even today. Brinkley has been around long enough to see the beauty and modeling industries change significantly. I think that's a really beautiful, exciting thing and a powerful thing for people coming up in the business now.
You don't have to feel so stagnant or like you're waiting for an opportunity. You're making it, making opportunities every day. That's huge. In , CoverGirl became one of the first major cosmetic companies to defy gender norms by naming a man as one of their spokesmodels.
Makeup artist James Charles , who rose to popularity on Instagram, was named the company's first male CoverGirl or, as Charles prefers to call himself, CoverBoy. Just 17 at the time, Charles would soon be joined by other men repping cosmetics companies.
His CoverGirl status helped open the door for people of all genders representing beauty brands. CoverGirl has promoted diversity by hiring members of other communities underrepresented in the beauty industry. In , Nura Afia became the brand's first Muslim ambassador. In , model Amy Deanna became the first CoverGirl model to have vitiligo, a condition which, as explained by The Independent , causes white patches to appear on the skin due to a lack of pigmentation.
The condition affects one percent of the world's population, but, until Deanna came along, models with vitiligo hadn't appeared in major ad campaigns. Boots Opticians Good things come in pairs. Book your eye test today.
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