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Get the scoop on one of the top magazine apps on the market: Flipboard. What is Flipboard? Popular Articles Quad what and octa who? A quick guide to processor lingo. Quad what and octa who? Uncheck the Flipboard Briefing box at the top. If the Briefing panel fades, it has been disabled. Tap the Bixby menu icon. You can find these three vertical lines in the upper right. For you. World globe An icon of the world globe, indicating different international options. Get the Insider App. Click here to learn more.
A leading-edge research firm focused on digital transformation. Start making magazines. It can be a simple word — Dreaming — or make a point — Best Ways to Recycle. If your title has a word that is already indexed in topics, your magazine might show up when others search relevant topics. Flip content from your Web browser into your magazine using the bookmarklet.
You can frequently choose which picture you want to appear with your article. Comment on the flips from the people and magazines you are following.
Discover more material to flip through Flipboard recommendations. Everyday Flipboard suggests articles and magazines that contain material everyone can flip into their own magazines. So after you created your profile, it is time to create a magazine. This can be done either in the mobile app again or from the desktop. Make sure to have your magazine title and description to be interesting enough for people to peak their interest and see what it is all about, include your targeted keywords to have it better discoverable to your target audience, and finally make sure to have a clear focus for your magazine.
If you want to cover more topics just create new magazines, each for their purpose. After you click create, you have the option to invite colleagues to start contributing to the magazine, but this step is optional. Having the extension or bookmarklet installed makes it easy to add content to your magazines while browsing the web.
To get the most out of your Flipboard magazine is to do content curation, gather the best content from your niche and combine that with your content to drive traffic to your website. You can do this with the previous installed bookmarklet or extension, or while using the Flipboard app on your phone or tablet. You want to find a consistent rhythm so you can keep on bringing value to your followers and always stay on top of mind. And remember your goal, like with everything in content marketing, is to help your readers you do this by serving the best articles that are relevant to them.
Since you can collaborate with multiple people on one magazine, the entire department can help out. To find people to follow, use the app on your smartphone or tablet the feature to find out followers of a magazine is not available on the website , find other profiles that are sharing interesting content in your market and follow the followers of those magazines. Another way is to look at the people commenting and engaging in your niche although this requires a bit more effort.
And of course, be sure to promote your magazine on other social media and to your email list followers for example. There are a lot of different ways you can use Flipboard to promote your business. The first one is rather straightforward; content marketing is there to showcase your expertise, which you are aware of what is happening in your industry. What better way to show this by having a magazine dedicated just for that purpose.
There might be others already doing this, but that should not stop you from starting your magazine with your voice of course. If your company is being written about often, what better way to showcase this by combining all the pieces of content in a dedicated magazine.
This way people interested in your company always have the latest news about your business readily available to them in an easily digestible format. Creating a lasting memory of all the times people write about you also helps to create a company timeline. Or what about not using professional news outlets and what they write about you, but also include just any article or blog post that mentions your customers using your product or service.
When brainstorming on new topics to produce content around, or when doing market research having an internal and as a result of a private magazine might be a great way to combine all the ideas and all the latest news about your competitors for example. The great thing is that Flipboard is not limited to just news stories or articles in general, you can also flip photos.
Having a way to showcase the event you just had or to showcase how life in the office is, could bring another twist on using magazines. A Flipboard magazine is a collection of links that your potential customers might find helpful after all. If you want to get the most amount of value of Flipboard you need to be active on the platform and curate content on a regular basis.
Instead of just reading it and getting on with your day, using the browser extension or re-flipping content from other magazines, just start adding the pieces you think are relevant to your audience to your magazines. So start infusing your content to your magazines as well.
Since Flipboard is designed as a news aggregation app, just add this to your to-do list as soon as you hit that publish button on your new piece of content. Newer articles get more traction after all. The more evergreen a piece of content is, the longer it stays relevant and the longer it can live on the network. Pro tip: if you want your content to have a better chance of ranking in the categories it is featured in and maybe even appearing on the home feed for your relevant categories; be sure to add a short comment when you flip your content in the app.
Well just like any other social network, comments act as a form of engagement. According to Flipboard :. Adding a short comment when you flip. Not only does this add value to your curation, but it also draws attention to your post since comments are emphasized in our layouts on phones.
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