Best of the Best. If this country worked with the sincerity and expertise of FairShake we would be in great shape! They got more done in a few weeks than I did in over two years.
They are really a light for us in a very hard time. Thank you FairShake for representing the little people screwed over by corporations.
I was having problems with the company for months. That you could make it resolved in a few days is wonderful. It's not right what Big Business can get away with if we let them.
People need to know someone is out there to help! Disclaimer: This content is produced by FairShake for marketing purposes. While we do our best to provide quality research that you can use in your purchasing decisions, this is not intended as legal advice.
FairShake is not an attorney. For legal advice, please consult an attorney. Top tags Telco. Content by Company. Get Help with Your Teleco Get Help with Your Financ In advertising, hiding facts ultimately will come back to bite consumers when the consumers become aware of them.
Another effect of misleading advertisements is that of the effects on the business itself. After all, the only person who could possibly be duped by such an advertisement is the consumer, right? The truth is that deceptive advertising can be fatal to those businesses that use deceptive advertising. Your consumers do not take kindly to being lied to. They may also become angry after they realize that you've tricked them; they will spread negative stories about your company, via word of mouth or on social media.
When the worst comes to the worst, the consumer will likely sue your company for damages, which may cause the the business to incur hefty litigation costs later on. The Federal Trade Commission sets the standards in advertising that companies should follow, so that these companies do not mislead the public. There are actually a few effects that can be expanded upon as far as a business is concerned that should, at the very least, discourage you from ever relying on this kind of advertising:.
If your advertising campaign is suspected of being misleading, the Federal Trade Commission, or FTC, could investigate your ad to see if it is in violation of any laws. The FTC will take the perspective of a consumer and figure out if the claims, both explicit and implicit, in the ad are falsified. They will also evaluate any information that you leave out of your ad to see if it was material and should, therefore, have been included.
Business owners are busy. It takes dedication to know the minutia of honest advertising. In order for the BBB to know what claims should be challenged, it must stay abreast of several thousand pages of law, case law and regulations, both state and federal. Business owners should make the sacrifice of their time to achieve a basic understanding of advertising rules. There are benefits.
You want them to believe what you say, now and forever. Not only do customers feel like their trust was violated, they tell their family and friends — or worse, contradict your advertising claims in an online review. Competition forces companies to get creative and to spend money on researching and developing newer and better services and products. However, if your competitor is spending money on making false but attractive claims about their products, for example, it may seem prudent and competitively intelligent for your company to invest in deceptive advertising rather than in innovation and creativity.
Linda Ray is an award-winning journalist with more than 20 years reporting experience. Share on Facebook. Consumers Suffer The first and most noticeable negative effect of deceptive advertising is that it leads consumers to make uninformed decisions. Businesses Suffer At first glance, it might seem like deceptive advertising harms consumers and ends up benefiting businesses that employ the practice.
Distorted Competition The effect on competition might be one of the worst results of deceptive advertising.
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